CASE STUDY

Scotland’s census 2011

OVERVIEW:

  • 27 million printed and finished pieces over 113 diferent products
  • 6 million unique personalised products (95.6 million pages)
  • 2.6 million unique packs containing personalised questionnaire, information leaflet and appropriate return envelope based on the specific region of Scotland the recipient was in
  • Produced and delivered to Scotland with every page in the same sequence as each of the 2.6 million dwellings across the country. Organised by Region, Census District, Enumerator District and dwelling sequence.
  • Printed and finished to extremely tight tolerances to ensure each page could be auto scanned post census for accurate data capture and processing.
  • 3 x 40 foot containers per week delivered to Census Hub in Livingston over the winter of 2010/2011
  • Hard deadline of Census day for delivery of project. Failure to deliver would have closed down a GB£63.5 million project.

CASE STUDY

Laya healthcare renewals and paper communications

OVERVIEW:

  • Business critical documentation sent on a daily, weekly and monthly schedule.
  • Policy statements issued in a manner which meets tight regulatory timing requirements.
  • Data sorted to allow differential communication to multiple policy holders.
  • Post managed to maximise available discounts.
  • Mailing schedule coordinated for call centre optimisation.
  • Multiple pack permutations managed by data and production departments.

CASE STUDY

Trocáire Lenten Campaign

OVERVIEW:

  • 1 million Lenten campaign collection packs
  • Coordination of supply chain.
  • Fulfilment and distribution to 6,000 locations nationwide.
  • Deliveries split across schools, parishes and newspapers.
  • Multiple pack types depending on recipient.
  • Data segmented and sequenced according to rules.
  • Produce labels to integrate with logistic provider’s software and systems.
  • Additional ad hoc orders manages for up to 2 months after initial orders are despatched.

CASE STUDY

Data and Communications management for retail client

OVERVIEW:

  • Update, validation and cleansing of data pre and post communications.
  • Segmentation of CRM data based on pre-agreed criteria.
  • Management of returned undelivered mail and opted-out digital communications.
  • Digital and paper based communications.
  • Coordinate third party vendors on behalf of our customer.
  • Provide governance and security around customer data.
  • Multiple data channels from CRM and brands.

CASE STUDY

Motor Recall campaign for one of the world’s largest motor companies

OVERVIEW:

  • Data management and data cleaning.
  • Data protection and closed loop reporting to ensure regulatory compliance.
  • Multiple motor brands.
  • Management of call to action strategy across multiple brands.
  • Tracking of ownership status for cars through VIN (serial number) and NVDF data.
  • Monthly refresh of master database with latest information
  • Regular communications to customers.
  • Several data input streams.
  • Strict document and change control management for brand protection

CASE STUDY

Billing for Waste Management & Recycling client

OVERVIEW:

  • Billing and scheduling communications.
  • Communications sent via mail and e-mail depending on customer preference.
  • Legacy data supplied in PDF format to be extracted and reformatted.
  • New logo and design elements introduced to extracted data.
  • ‘Pay zone’ map personalised to individual customer.
  • Multiple input streams consolidated to one workflow.
  • Communications matched to appropriate scheduling calendars at fulfilment stage.
  • Mailing schedule coordinated with call centre to optimise agent capacity.